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Brand Day: Small Business Marketing Summit 2017
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Brand Day: Small Business Marketing Summit 2017

When: Thursday, June 15, 2017
1:00 PM - 5:00 PM
Where: BIG YAM, The Parsons Agency
15750 N Northsight Blvd
Scottsdale 85260
Contact: Angelia Hill

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Registration is now closed!  
Tickets will be available at the door - $40 ASBA Members and $60 Non-Members


Thursday, June 15th | 1:00pm - 5:00pm

Marketing trends that will make a difference to your 2017.

Designed to arm working professionals with the tools, tips and strategies necessary to put current marketing ideas into action.

The event will showcase the latest marketing, digital, PR, video and social techniques via a series of breakout sessions,

panels, and keynotes by influential marketers. Co-Sponsored by BIG YAM, The Parsons Agency.

You're going to learn a lot!
Brand Day - Small Business Marketing Summit 
fills your professional toolkit with practical solutions designed to supercharge your marketing strategies.  
Held at the BIG YAM, The Parsons Agency, powerful sessions and topics include:


Email makes a comeback, no more eblast's, learn the newest strategy and tools.

Social media marketing capturing huge audiences for highest advertising ROI investments.

Less is more.  How to capture the attention of people on their mobile and in video used by the biggest brands.

Skip the Spin Cycle!  How to get positive PR for your business


12:30 - 1:00pm  |  Registration
1:00 - 2:00pm    |  "A Day in the Life of a Small Business Owner" (Keynote Speaker & Panel Discussion)
2:15 - 3:00pm    |  Breakout Session 1
3:15 - 4:00pm    |  Breakout Session 2
4:15 - 5:00pm    |  Closing Keynote
5:00 - 6:30pm    |  Happy Hour Networking and tours of BIG YAM  


Sponsorship Opportunities Available.  Contact Angelia Hill at (602) 306-4000 or


Meet the Speakers!


Ron Cates, Marketing Consultant, - Almost Sold Out
One of the world's leading experts on email marketing, social media marketing and more, Ron is an incredibly entertaining and knowledgeable presenter. He is passionate about small business and nonprofits and will provide takeaways that will empower you immediately.



Ryan Smeets, VP, Business Development, BIG YAM, The Parsons Agency 
Ryan Smeets is the Vice President of Business Development at BIG YAM, The Parsons Agency.  With more than 13 years of strategic marketing and consulting for a variety of industries, Ryan seeks out partnerships that make the most sense for all parties involved.  Ryan earned his Bachelor's degree from UCLA and his Master's from Georgetown University, but if you ask him his greatest accomplishment (besides being a dad to two great kids) he'll tell you it was winning the "Showcase Showdown" on The Price is Right (during the Bob Barker era).



Martin Jones, Cox Business - Almost Sold Out
Martin Jones is a Sr. Marketing Manager with the corporate Cox Communications team where he leads the social media, content marketing and employee advocacy strategy for Cox Business.  He also serves as the editor of Cox Business content hub and his contributions have appeared on Forbes, Inc., Yahoo Small Business Advisor, The New York Times and other leading business and marketing websites.



Dr. Shohreh Aftahi (Moderator), CEO, FocalPoint Business Performance Coaching 
Dr. Shohreh Aftahi is a business coach, published author, public speaker, and trainer, committed to helping others achieving their goals while finding a renewed balance in life. Her sessions are seminar style and jam-packed with insightful instruction to help YOU transform your business! 


Julie Armstrong, Chief Innovation Officer, Paradigm Promoters
25+ years of Julie's career have been dedicated to community relations, HR, management and thought leadership, biz development, and volunteerism. Currently, Julie shares her creative touch on the brand reputation and digital footprint scene. She builds a unique campaign for each client to focus on their story, their digital stamp, their vision and their passion.  Julie works in close collaboration to ensure each client understands the importance of leaving their legacy.  Most importantly, she coordinates with her clients to identify their network and trends; to explore new business contacts and leads.



Carol Klimas, VP, Communications, BIG YAM, The Parsons Agency
Carol's extensive experience in the agency world help her lead the team as Vice President of Communications with BIG YAM, The Parsons Agency.  With more than 20 years of experience and a professional focus on healthcare, travel and tourism, consumer products and government, there isn't a challenge she can't meet.  While her professional passion is helping clients tell their story through compelling content, effective social media marketing and proactive media relations, her personal passion is her family and her French bulldog named Henri.  Check out his Instagram @OHenrifrenchie. 

Gary Ludolph, Art Director, BIG YAM, The Parsons Agency -
Gary Ludolph is a digital designer at BIG YAM, The Parsons Agency.  With more than 15 years of hands-on experience, Gary truly understands his clients.  His skills and knowledge give him the ability to craft a brand identity through building websites, producing vides, blogs and more - making him an invaluable member of the creative team.  When Gary isn't at the office, he's hanging out with his wife and two sons and if you ever need an amazing cake, look no further than him.  He's a master baker too!


Vincent Orleck, Chief Marketing Officer, BRANDish
Vincent is Chief Marketing Officer at BRANDish Social Media Marketing, and President of Social Media Club Phoenix.  He's also an active member of and contributor to the Valley startup community through #yesphx.  He honed his digital and social media marketing skills through his time at the Arizona Republic, Facebook and IO Datacenters.  A native of Providence, Rhode Island, he's made Arizona his home for the last 12 years with his wife and two daughters.


Jessica Sanchez, Owner, F&J's 24 Hour Garage Door Service
Jessica Sanchez has a combined 18 years of in depth small business management/marketing experience with an emphasis in Human Resource Mgmt., which has been a key to her & her husband's success in their small but growing family owned business.  They have built their business from the ground up and now operate in multiple counties.  Jessica's passion has always been learning from others and helping friends & others in the community by connecting them with practical resources that the everyday small business owner can do.  When she does get a break, you can find her camping with family and friends preferably on the beaches of Rocky Point!



Amanda Smith, Director of Accounts, BIG YAM, The Parsons Agency
A proven leader with more than 15 years of marketing expertise, Amanda is the Director of Account Services at BIG YAM, The Parsons Agency. Her experience with spearheading strategic marketing communications programs for a variety of clients makes her a great leader and valuable member of the team.  Her professional career represents a depth of varied experience covering areas of account management, integrated marketing, project management, strategic planning and creative communications across many platforms.


Diane Smith, Director of Public Relations, BIG YAM, The Parsons Agency - Almost Sold Out
Diane Smith is the Director of Public Relations with BIG YAM, The Parsons Agency, overseeing clients and day-to-day activities in the bustling communications department.  With more than 20 years of combined TV and PR experience, Diane brings a unique perspective to her role.  Her industry knowledge and fresh ideas, combined with an extensive network of media contacts and strong social media skills have helped to find success for clients.



Thank you to our Co-Sponsor





Thank you to our Supporting Sponsors



Affordable Dental Plans for ASBA Members

Delta Dental

Your smile deserves Delta Dental, the nation’s leading dental benefits provider. With the largest network of dentists, personalized service & special pricing for ASBA members, we make it easy to keep your smile healthy.


Payday HCM: Human Capital Management helping growing businesses!

PayDay HCM

Payday HCM provides what employers need to manage their human capital by providing technology solutions and in-person consultation, to deliver flexible, scalable and reliable payroll, benefits, HRIS, and tax management.


Think BIG, with UPS.



Whether your business is high tech or handmade, our expert-designed products and services can make your small business run more efficiently. Our solutions were created with the specific needs of small businesses in mind.



Experience ASBA


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ASBA Speed Networking


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Have Questions on Health Insurance?

Health Insurance

Do you have questions on plans for Individual, sole proprietor, or group? We can get the answers needed to make sure you find the right plan for you and your employees.

LEARN MORE work for you


CopperPoint delivers peace of mind to Arizona employers and their employees. We are the state's premier provider of workers compensation insurance, serving Arizona businesses, small and large, since 1925.


Speakers Form

Speakers Form

ASBA is on the cutting-edge of what is happening right now in the business community. We are looking for dynamic speakers to present inspiring and relevant content at future events. If you or someone you know is experienced capturing a crowd and delivering insightful information on sales, marketing, HR, finances, or other topics we invite you to share your knowledge and apply today. We are your partner in business.


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