Print Page   |   Your Cart   |   Sign In
News & Press: Arizona Business News Updates

Top 10 Marketing Strategies For Small Businesses

Monday, August 4, 2014   (0 Comments)
Share |
By Renea Myers, owner of Renea Myers Marketing

#1 Be able to describe what you do/what you are in one clear sentence

Donald Trump is correct, that elevator speech is really important. Ask a friend or colleague to give you an honest evaluation of your description. Does it give the listener a basic understanding of what you do? If not, make it a priority to work on it. Before someone can decide if they may need your product or service they must first understand what you’re saying.

#2 Be UNIQUE in ALL that you do

Don’t just give it lip service. If you’ve decided to adopt a unique approach to make your business memorable (tagline, business signature, giveaway, mascot, illustration, photo, color scheme, etc) be sure to use it consistently in your marketing efforts. It should become part of your brand.


#3 Use your mission statement as a filter for all that you do

Once you’ve clearly decided what your marketing goals, strategies, targets and tactics ARE, it should be easy to identify those things that DON’T fit. For example, if you have identified the best marketing vehicles to reach your customer then it’s very easy to say “no” to those salespeople offering you marketing opportunities that don’t fit your plan.


#4 Don’t jump-process….Discover your target market and your points of difference before you start marketing

Your printed collateral materials, Web site, and advertising will be much more effective and less expensive to produce if you have your marketing strategy established first. Then you’re simply following your plan in all that you do. Avoid the “shotgun” approach or “reactive” marketing.


#5 Give back to the community…strategically

There are so many great causes and organizations out there and you can’t do everything. So, pick the ones that will best position you with your target market.


#6 Network efficiently and effectively

If you don’t feel that you are a competent networker, now is the time to learn how to be or hire someone that is. Enough said.



#7 Remember that inconsistent advertising is wasted money

A prospective customer must be exposed to the same message in the same way numerous times before they are ready to entertain a buying decision. Pick an advertising vehicle where you can afford to have an ongoing and consistent presence.




#8 If you do trade shows, have a plan and work the plan.

Companies participate in trade shows for a variety of reasons. Unless you have a success plan, you won’t know if it worked.


#9 Look for ways to establish yourself as an expert in your field

Speaking engagements, publication articles and volunteer leadership roles can all help label you as an expert in your field.




#10 Keep all marketing communications clear, brief and focused

Did I mention brief? Enough said.






Source: Renea Myers is the owner of Renea Myers Marketing, a Greensboro firm offering businesses a complete outsourced marketing department or special project management. For more information, visit www.rmyersmarketing.com or email Renea at renea@rmyersmarketing.com.  

Don’t offer a 401K? No problem.

Nationwide

Introducing Guaranteed Retirement Income from NationwideSM
This new way to save for retirement gives your employees guaranteed retirement income every month for life, for as little as $10 a month.

LEARN MORE

Have Your Best Year Ever in Business

Accord Business Consult

The very first session of team training serves to galvanize the minds of the entire team around a central theme for success in the year ahead. Team members will also establish practical and achievable goals.

LEARN MORE

Think BIG, with UPS.

UPS

Whether your business is high tech or handmade, our expert-designed products and services can make your small business run more efficiently. Our solutions were created with the specific needs of small businesses in mind.

LEARN MORE

RSVP

Experience ASBA

REGISTER

Date: Held monthly
Time: Click for times based on location
Location: Phoenix or Tucson

RSVP

ASBA Speed Networking

REGISTER

Date: Held monthly
Time: Click for times based on location
Location: Phoenix or Tucson

Affordable Dental Plans for ASBA Members

Delta Dental

Your smile deserves Delta Dental, the nation’s leading dental benefits provider. With the largest network of dentists, personalized service & special pricing for ASBA members, we make it easy to keep your smile healthy.

LEARN MORE

Have questions on small business and health insurance?

Health Insurance

Get the latest on individual, sole proprietor, or group plans related to small business. We can help you find the right plan for you, and your employees. Click to learn more!

LEARN MORE

Small is the New Black

ThinkSmallBiz

What's trending for 2017? Small Business! This year, resolve to support our local economy by "Thinking Small" at least one time each week! Need help finding a small biz? Visit ThinkSmallBizAZ.com! #ThinkSmallBiz

LEARN MORE

Association Management Software Powered by YourMembership  ::  Legal